The airbrush manipulation video for Global Democracy shows the full Photoshop transformation of a female model from start to the final shot. The manipulation transforms the model’s physical features to a finished product which does not represent reality.

The pressure placed on today’s women by the fashion and advertising industry to attain a certain weight or look often drives women and especially young girls into remedies consisting of diets and even risky procedures with the hope of attaining a goal which most often is unattainable.

The clip was created in support of Global Democracy’s proposal to display mandatory disclaimers when manipulating bodies in advertising. Visit globaldemocracy.com search idea 9.

“We all now know that seeing thousands of “perfect” body types in the mass media is having negative affects on young girls and more. Airbrushing as a practice should be discouraged when it transforms otherwise permanent features on models. A “mandatory disclaimer” to state that a model has had her physical body manipulated on a computer is a very simple step in the right direction to addressing the harm that we’re causing,” globaldemocracy.com.